Protein flour,
reimagined as a staple.
Blend is a foundational ingredient for the kitchen of the future — three times the protein, five times the fibre, and it bakes exactly like the flour you already use.
3× the protein.
5× the fibre.
Gram for gram against the white flour already in your cupboard, Blend does the exact same job in every recipe — and quietly rewrites the nutrition label.
As foundational as flour
Foundational, not supplemental
Protein and fibre belong in the pantry beside flour, salt and pepper — not in a tub of powder.
Bakes 1 : 1
A true substitute. Everything you already make, quietly better.
Whole-food fibre
Five times the fibre of white flour, from the wheat itself.
Small-batch milled
Milled in small runs for freshness and a consistent, clean bake.
My sourdough, upgraded
Same loaf I always bake, no difference in texture — but the nutrition label is unrecognisable. It just works.
Finally, protein I don’t have to think about
Pancakes on Sunday now carry 20 g of protein and my kids have no idea. That’s the whole point.
Great in pasta
Fresh tagliatelle came out beautifully. Slightly nuttier flavour, which I liked. Docking one star for the price.
Protein and fibre should be foundational — not supplemental.
Recipes, and 10% off your first bag
One thoughtful email a month — new bakes, no noise.